DAVID ELLINGSEN PHOTOGRAPHY

Subplot Design’s re-brand for Petcurean Pet Nutrition featured in Communication Arts Magazine, Jan/Feb 2012 issue.

Published - Communication Arts 2

Published - Communication Arts 1

Peacock Pheasant Feather, 2012

I’m proud to report that the photographs I did last summer for the Vancouver Whitecaps Women’s League contributed to the United Soccer League announcement that the ‘Caps have been honored with the 2011 Women’s League Marketing Award. Alright!

This shot installed in BC Place Stadium is from a while back but I’d never been down this ramp before…and didn’t realize just how big this work was.
Sweet.

Subplot Design’s identity and packaging design for Petcurean is featured on the Applied Arts Extra release today.

Here’s the rest of that shoot for BC based pet food manufacturer Petcurean and the new GO! product line.
Two days shooting this series in-studio…with a blackout set including cats and a water pool (not together, phew)…with creative director Matthew Clark from Subplot Design Inc. and the wonderful in-house gang from Petcurean. Thanks again to Gina at THEY Rep for all the production.

I now know the literal meaning of “herding cats”…

Action animal and pet advertising photograph from Vancouver commercial photographer David Ellingsen for new Petcurean's new packaging design, with agency Subplot Design Inc.

The official launch for BC pet food manufacturer Petcurean’s new advertising campaign and re-branding launches today at the Superzoo 2011 trade show in Las Vegas. I photographed animals in action in the studio this summer with Subplot Design for the GO! product line. I’ll post the entire campaign soon…